For Kimchi Pop, we crafted a vibrant brand identity and packaging that blends Korean tradition with Italian flair. The packaging design reflects the fusion of cultures, showcasing the authenticity of kimchi with a modern and pop twist. The tagline “Tradizione coreana fermentata in Italia” (Korean tradition fermented in Italy) emphasizes the unique blend of heritage and local craftsmanship. The result aims to be an eye-catching, culturally rich, and highly marketable packaging that stands out on shelves.