Who we are
Paper Paper is a graphic design studio based in Milan, founded by Cecilia Bianchini and Giovanni Cavalleri.
The practice focuses on art direction and visual design, with a particular attention to editorial products, identities, exhibitions, and digital environments.
Through a close collaboration with a network of trusted partners, the studio provides editorial strategy, copywriting, content production, and web development, shaping coherent and thoughtfully crafted narratives across different media.
- Francesca M. Melis
- Marta Signori
- Davide Salvemini
- Elisa Seitzinger
- Okuyama Taiki
- Filippo Fontana
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- Francesca M. Melis
- Marta Signori
- Davide Salvemini
- Elisa Seitzinger
- Okuyama Taiki
- Filippo Fontana
Creative direction
We design visual identities and communication systems, along with graphic projects for covers, books, magazines, and catalogs. We develop still and motion campaigns, ensuring cohesive expression across print, digital, and spatial environments.
Outputs:
- Visual identities and brand guidelines
- Cover, book, magazine and catalogue design
- Icon sets, graphic components, merchandising
- Exhibition displays and stands design
- Event art direction and communication
Content strategy
We develop content strategies and editorial plans, tone of voice frameworks, copywriting, editorial content and scripting to deliver cohesive storytelling fully integrated with the creative direction and visual brand identity.
Outputs:
- Books, magazines, catalogues, brochures
- Podcasts
- Trailers and teasers
- Website and digital platforms
- Digital campaigns and billboards
Website and digital platforms
We design and develop bespoke websites, shaping structure, interface and content so every brand can communicate with clarity and consistency. We also provide graphic design for digital experiences, landing pages and editorial platforms.
Outputs:
- Website design and art direction
- Website development
- Copy and images / videos production
- Social media launch campaign
Data visualization
We create visual models, data narratives and motion design for products and campaigns.
Outputs:
- Website design and art direction
- Website development
- Copy and images / videos production
- Social media launch campaign
Our process
Grounded in research and shaped through design, our process builds lasting clarity through rigorous attention to detail.
Discovery
Requirements gathering, stakeholder interviews, competitor analysis, and clear objective definition
Design
We develop concepts, shape visual systems and component structures, prototype, and refine through iteration
Production
We create assets, build templates, produce content, oversee technical implementation, and ensure quality throughout
Rollout
Guideline delivery, team training, asset handover, launch support, and ongoing documentation
Our team
We assemble tailored teams spanning strategy, design, content, motion, audio, and development–guided by a dedicated project manager.
We activate a curated network of specialists in photography, illustration, printing, and sound design, selected based on project objectives and technical requirements.
Core Competencies:
- Creative direction
- Content strategy
- Content production
Art direction
Graphic and typographic design
Website design and development
Data visualization
Motion design
Illustration
Sound design
Copy writing
- Project management
