66th and 2nd

66th and 2nd

66th and 2nd is a publishing house based in Rome, specializing in novels and sport literature. For them we curated the redesign of their book series, Attese, Vite Inattese, Bookclub and Bazar, bringing a moved and versatile graphic design aiming to meet the taste of readers of different ages and lifestyle, all united by a passion for sports and tales about it.

Inspired by sports passion and its visual manifestations: flags, jerseys, banners and colorful banners that in their ultimate synthesis become two backgrounds that wrap the cover from bandel to bandel. The lettering is composed in Fixture, a modern stick inspired by the wood and lead lettering used in posters and newspapers sports in the first half of the 20th century.

The covers of Attese will feature photographic images. Vite Inattese will instead maintain a predilection for illustration, alternating the iconic style of Guido Scarabottolo to different features by other authors and photographs. Bookclub will freely change layout every time reflecting the story represented and the authors' peculiarities.

Fonts: Fixture by Sudtipos and Arnehm by Type By

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I spy with my little eye. Something beginning with a capital P. P P Paper, that's what I see. Paper, Paper, that's what I see.