An integrated communication project for the City of Brescia, created to tell the story of contemporary cultural tourism through new languages.

Not just to inform, but to create experiences: three (almost) tourist mini-guides, a narrative brochure, and a podcast — “Ma tu guarda, Brescia da ascoltare!” — form a system that intertwines written word, sound, and image.

A coordinated set of tools, from guides to podcast, that renews the way Brescia is narrated and how the city welcomes those who live in or visit it.

Editorial direction: Nicola Feninno
Podcast author: Zeno Toppan
Sound design and production: Koe Soundbranding
Distribution: Totally Imported
Social campaign: Kura Santaniello, Davide Galeone
Narrators: Giovanna Spiga, Samuele Galli, Federico James Laidlaw
Maps by: Matteo Riva
Illustrations by: Marta Signori