Walliance has been bringing real estate investment online since 2016, when crowdfunding in Italy was still a new idea. Ten years and more than 100,000 users later, the platform offers much more: direct investments, Landlord, and dedicated Advisory and Agency services. We designed a refresh of the website to give this broader offer a clearer structure and a more editorial voice: large project photography, bold headlines with italic accents and a restrained palette of black, white and Walliance red, consistent on desktop and mobile.