Aeropick creates furniture for instruments: stage objects that give the guitar a deliberate, lasting presence in the room. Handcrafted in Italy, its first piece, Groove, is a pedestal drawn from the geometry of the guitar pick. We built the brand from its founding question (what if an instrument held its place, even in silence?), defining identity and art direction, then the website and social launch. A neo-grotesk wordmark, a black-and-white palette with a sparing red accent, and neutral, unfiltered photography position Aeropick between architecture, design and music.