Luce! is Quotidiano Nazionale’s platform on inclusion, diversity and social cohesion. For the sixth edition of its festival, held on 16 and 17 October 2026 in Palazzo Vecchio, Florence, the theme was “Accendere il coraggio”: igniting courage, not as a heroic virtue but as an everyday practice. We built the identity around that spark: a vivid blue field, a leaping figure and ornaments that echo the Florentine lily, all gathered around the Luce! wordmark. The system ran from the banners in the courtyard to the stage of the Salone dei Cinquecento, across screens, backdrops, merch and digital / social media assets.